VINTAGE CASH COW

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CASE STUDY

Discover how we helped more people turn their unwanted items into extra cash with Vintage Cash Cow.

Vintage Cash Cow makes it easy to turn unwanted vintage items into extra cash. They accept goods in any condition, from jewellery and watches to gold, silver, toys, and sunglasses. Customers request a free sales pack, send items with pre-paid tracked postage, and receive a same-day payment if the valuation is accepted. If not, items are returned free of charge.

To build on their success, Vintage Cash Cow partnered with We Build Profiles to improve the performance of their PPC campaigns. The goal was to increase sign-ups, boost customer engagement, and reduce their overall CPA (cost per acquisition).

Our Strategy

Keyword Expansion

We analysed search term reports to uncover high-intent traffic and tested different keyword match types to maximise performance.

Bidding Strategies

We tested different bidding strategies to make sure our ads reached the right users at the right time with maximum visibility.

GCLID Implementation

GCLID tracking lets advertisers import offline data into Google Ads, enabling deeper insights and more effective optimisation.

Ad Copy A/B Testing

We crafted ad copy tailored to our audience and targeted keywords, and the improved messaging delivered an immediate lift in key metrics.

Key Wins

Key

Wins

163%

year-on-year increase in search traffic

87%

year-on-year growth in sign-ups

144%

year-on-year reduction in cost per acquisition (CPA)

CONCLUSION

We Build Profiles not only increased the volume of clicks to Vintage Cash Cow’s website but also ensured the traffic was highly relevant. By creating a smarter strategy, we reduced wasted ad spend and reinvested it into the areas of the PPC account that delivered the best results. Equally important was boosting engagement. Through carefully crafted, highly relevant ads, we attracted users with a genuine interest in Vintage Cash Cow’s services—leading to stronger conversions and higher-quality sign-ups.

The outcome far exceeded initial targets, and We Build Profiles continues to expand campaign activity with Vintage Cash Cow across multiple ad platforms to drive sustained growth.