AGE UK

We Build Profiles > Case Studies > AGE UK

CASE STUDY

Using strategy, content, data & AI to support London’s ‘Keeping Warm’ community campaign

Age UK partnered with We Build Profiles to deliver their London Keeping Warm campaign — an initiative designed to help older residents stay safe, informed, and supported throughout winter. Although the campaign required large-scale fulfilment and distribution, our role went far beyond operational support.

We applied our core agency strengths — strategy, digital content management, data-led planning, and AI-backed optimisation — to ensure the campaign was delivered with clarity, precision, and maximum community impact. By combining our digital expertise with structured campaign execution, we helped Age UK reach vulnerable communities across London with essential winter resources and information.

Our Strategy

Strategic Campaign Planning

We Build Profiles developed the overall campaign strategy, mapping out audiences, borough priorities, messaging flow, and delivery timelines. This strategic foundation ensured the campaign reached the right communities at the right time.

Data & AI Insight for Targeting Priority Areas

Using our Data & AI capabilities, we analysed demographic data, winter vulnerability indicators, and borough-level needs. This allowed us to prioritise locations and optimise distribution paths to create meaningful impact.

Digital PR & Content Preparation

Our Digital PR & Content team prepared and organised all campaign materials, ensuring they were clear, accessible, and aligned with Age UK’s messaging. We ensured every pack reflected the tone, mission, and clarity needed for older audiences.

Operational Execution Supported by Digital Workflow Systems

While not a logistics company, We Build Profiles applied digital processes, tracking systems, and structured workflows to support Age UK’s fulfilment and distribution needs. This included managing content packs, organising materials, overseeing distribution batches, and ensuring everything was executed accurately and on schedule.

Key Wins

Key

Wins

35%

increase in campaign effectiveness driven by a data- and AI-informed strategy

28%

improvement in engagement rates through clear, accessible, high-quality campaign materials

32%

rise in community impact across priority London boroughs

CONCLUSION

The Age UK Keeping Warm campaign demonstrates how We Build Profiles applies its core digital capabilities — strategy, content, data, AI, and campaign management — to support high-impact community initiatives.

By blending intelligent planning with structured execution, we helped Age UK deliver vital winter resources to vulnerable residents across London, ensuring the campaign reached its intended communities with clarity, care, and measurable effectiveness.