How to Write High-Converting Copy with AI: A Simple Strategy That Works

Writing sales copy that actually gets people to click, sign up, or buy something isn’t easy. It takes time, creativity, and a good understanding of what your audience wants. But what if there was a way to get help from artificial intelligence (AI) to make this process faster and easier?

Sounds a little too good to be true? Stick with me. Let’s walk through a straightforward framework that shows you exactly how to write high-converting copy with AI—without sounding like a robot.

Why Copywriting Still Matters in 2024

With platforms like ChatGPT and Jasper popping up everywhere, it’s tempting to let AI do all the work. But here’s the thing: AI can help generate ideas and structure your message, but the real magic lies in how you guide it.

You still need to understand your audience, speak to their needs, and tweak the message so it resonates. Think of AI as your trusty writing assistant—not the boss.

The 3-Step Framework to Write Better Copy with AI

This copywriting strategy, inspired by expert marketer Marcus Sheridan, breaks everything down into three easy steps:

• 1. Define What the Copy Needs to Do
• 2. Use a Proven Copywriting Formula
• 3. Give AI Clear Instructions (aka Prompt Properly)

Let’s look at each one in more detail.

Step 1: Be Clear on Your Objective

Before you even think about opening ChatGPT, ask yourself a simple question:

“What do I want this copy to achieve?”

This might sound obvious, but it’s often skipped. Your copy might need to:

• Get someone to sign up for an email list
• Encourage a customer to buy a product
• Generate interest in a webinar or course

The more specific you can be about your goal, the better your copy will be. Why? Because the words you choose will directly speak to that purpose.

Step 2: Choose the Right Copywriting Formula

Great sales copy follows a structure. It’s not about randomly throwing together persuasive words. That’s where classic formulas come in—like AIDA and PAS.

Here’s a quick breakdown:

• AIDA (Attention – Interest – Desire – Action): This formula walks your reader from grabbing their attention to making a decision. It’s perfect for landing pages or ads.
• PAS (Problem – Agitation – Solution): This one works well for blog posts, emails, or any content that needs to highlight an issue and offer a solution.

Not sure which one to use? Start simple. For example, if you’re promoting a product, PAS can help you highlight why the product is useful by focusing on the problem it solves.

Step 3: Give AI Strong Prompts

This is where many people go wrong. You can’t just tell AI, “Write me an email to sell my ebook,” and expect gold. Instead, you need to “train” the AI with clear, detailed prompts.

Instead of saying:

“Write an ad for my new fitness guide.”

Try this:

“I want you to use the PAS formula to write a Facebook ad. This ad is for women between 25-40 who want to lose weight but struggle to stay motivated. The product is a 30-day fitness guide that helps users build consistency. Highlight the frustration of starting over and show how our program makes fitness a daily habit.”

See the difference? The second prompt gives AI everything it needs to generate smart, targeted copy that doesn’t feel generic.

Example: Turning AI Prompts Into a Real Ad

Let’s put this into action using the PAS formula.

• Problem: “Tired of starting a new workout plan, only to quit after a week?”
• Agitation: “That cycle of starting and stopping can crush your confidence and make you feel like real progress is out of reach.”
• Solution: “Our 30-day fitness guide helps you build small, consistent habits so that staying active becomes part of your routine—not a chore.”

Simple, clear, and powerful. That’s what targeted copywriting does.

Tips for Writing Better AI-Powered Copy

Even with a solid framework, there are a few extra tips to keep in mind:

• Refine, don’t rely. Use AI copy as a starting point, but edit the final version to sound like you.
• Break up your text. Short paragraphs, bullet points, and white space make it easier to read and digest.
• Add a human touch. Sprinkle in personal stories, relatable examples, or humor when it fits naturally.
• Test and tweak. Try out different copy versions to see which one performs best with your audience.

What About SEO?

Great question! If you want your content to get found online, you need to think about SEO. The good news is, the same copy that converts readers can also rank well in search results—if it’s written with purpose.

Here’s how SEO and copywriting work together:

• Use relevant keywords naturally throughout your content (like “high-converting copy,” “AI copywriting,” etc.).
• Write clear headers (like H2 and H3) to organize your content for readers—and search engines.
• Include internal and external links when it makes sense.
• Don’t keyword stuff—focus on value, not volume.

Final Thoughts: Copywriting Isn’t Dead—It’s Evolving

AI is a powerful tool, but it doesn’t replace the human touch. Think of it as a brainstorming partner. It’s up to you to guide it using a clear goal, a strong copy structure, and thoughtful prompts.

If you’ve ever stared at a blank page wondering what to write—now you have a roadmap to follow. Use AI wisely, stay connected to your audience, and always aim to solve a real problem. Do that, and your words will convert.

Ready to try this out with your next blog post, email, or ad? Open up your favorite AI writing tool and use the framework: Objective → Formula → Prompt. You’ll be amazed at how much easier (and faster) writing copy becomes.

Remember, it’s not about sounding like an AI. It’s about using AI to sound more like you—and speak clearly to the people who matter most: your audience.