ILLYA KITCHENS

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CASE STUDY

Driving high-quality leads for Illya Kitchens in a competitive luxury market.

Illya Kitchens designs, supplies, and installs luxury German-fitted kitchens. Since its founding in 2012 as a family business, the company has been a trusted destination for timeless designs that reflect your values and lifestyle. They partner with a world-renowned German manufacturer, and we focus on building meaningful, lasting relationships with their clients. Illya Kitchens has earned multiple awards over the past eight years.

To continue this growth, Illya Kitchens partnered with We Build Profiles to harness PPC marketing. The goal was clear: drive more inquiries, increase showroom visits, and ultimately boost sales through targeted digital campa

Our Strategy

Localised Campaigns

We restructured Google Search campaigns to focus on affluent areas across London. This targeted approach boosted both click-through rates and conversions.

Keyword Analysis

A full review of existing keywords, combined with fresh in-depth research, allowed us to build search campaigns packed with high-intent keywords that drove quality traffic.

Bidding Strategies

Different bidding strategies were tested to make sure ads reached the right audience at the right time, maximising visibility and performance.

Compelling Ad Copy

We crafted tailored ad copy aligned with specific keywords and audience needs. The refined messaging delivered an immediate lift in key performance metrics.

Key Wins

Key

Wins

13%

year-on-year growth in search traffic

148%

year-on-year increase in leads

42%

year-on-year reduction in cost per acquisition (CPA)

CONCLUSION

In conclusion, the PPC campaign run by We Build Profiles for Illya Kitchens delivered outstanding results and measurable growth. Search traffic rose by 13% year-on-year, but more importantly, it was higher-quality traffic—evident from a 148% increase in leads and a 42% reduction in CPA over the same period.

Building on this success, our strategy has been to extend Illya Kitchens’ visibility beyond search, expanding campaigns into platforms such as the Google Display Network and Microsoft Ads to drive even greater reach and performance.