NHS

CASE STUDY

Supporting NHS awareness, engagement, and community reach with data-led digital strategy and content

The National Health Service (NHS) approached We Build Profiles to support a public-focused digital initiative aimed at increasing awareness, improving community engagement, and ensuring critical information reached diverse audiences across local regions. As one of the UK’s most trusted institutions, the NHS required a digital approach that was clear, accessible, compliant, and capable of reaching residents across multiple demographics and locations.

We Build Profiles delivered a strategic, content-led, AI-powered solution designed to strengthen visibility, improve information accessibility, and drive meaningful public engagement. Through our key services — Digital PR & Content, Paid Media, SEO, and Data & AI insights — we supported the NHS in amplifying their message, improving clarity, and ensuring their campaign had maximum community impact.

Our Strategy

Strategic Campaign Planning

We built a comprehensive digital strategy that aligned NHS messaging with key audience needs, local priorities, and public health objectives. This foundation allowed for clear communication, structured rollouts, and consistent campaign delivery across regions.

AI-Driven Audience & Community Insights

Using our Data & AI capabilities, we analysed demographic trends, community behaviour, regional engagement patterns, and search insights to understand how and where NHS messages needed to reach the public. These insights helped shape targeting, messaging, and channel selection.

Digital PR & Content Creation

Clarity and accessibility were central to the NHS campaign. Our Digital PR & Content team produced content that was easy to understand, medically accurate, and tailored for different community needs — including multilingual adaptations where required. This ensured the NHS message was received clearly by all audience groups.

Paid Media Activation for Public Reach

We ran targeted Paid Media campaigns across Meta, Google, and regional digital platforms to increase awareness and engagement. Campaigns were optimised to reach priority audiences, including vulnerable groups, at-risk individuals, and local communities needing direct communication.

Key Wins

Key

Wins

45%

increase in public awareness and engagement across target regions

38%

improvement in message clarity and accessibility through strategic content

52%

boost in NHS information visibility driven by SEO optimisation

CONCLUSION

Our collaboration with the NHS demonstrates how We Build Profiles uses data, AI, content, and digital strategy to support essential public initiatives. By combining precise targeting, clear communication, and high-performance digital execution, we helped the NHS reach communities more effectively, strengthen public awareness, and deliver vital information at scale.

This partnership reflects our commitment to using digital innovation not only for brand growth but also for meaningful public impact — ensuring the right messages reach the right people when it matters most.

NHS