The Conservatives partnered with We Build Profiles to strengthen their digital presence and voter influence across multiple political wards in London and the Home Counties. Wards are highly specific political geographies, and winning them requires targeted messaging, strategic segmentation, and a deep understanding of local voter behaviour.
As their digital campaign partner, We Build Profiles was responsible for planning, executing, and optimising multiple political campaigns across these wards — ensuring each message reached the right voters at the right time across the right platforms. By blending hyper-local strategy, AI-powered targeting, and multi-channel digital execution, we created a campaign approach that aligned with local voter sentiment, political priorities, and fast-moving shifts within each community.
